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Signal — capture every revenue signal

Every email, meeting and call — captured automatically and turned into structured signal.

Most revenue intelligence is trapped in someone's inbox or a call recording nobody re-watches. Signal captures the interactions your team already has and turns them into structured, AI-ready data.


What Signal does

  • Auto-capture across email, calendar, calls and meetings — no manual logging.
  • AI extraction of the topics, sentiment, risk and next-step triggers that matter.
  • One normalized model — a single, AI-ready source of truth every team can build on.

From raw interaction to structured signal

A pricing pushback in an email, a champion going quiet, a competitor named on a call — Signal recognizes these as events with meaning, attaches them to the right opportunity, and makes them available to Guidance and Forecast.

Why it matters

When every signal lands in one model, the forecast stops being a guess: each number can be traced back to the interaction it came from. Signal is the foundation the rest of the platform stands on. See how the data connects in Orchestrate, or how interactions are captured in email & calendar.


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