The Revenue Waterfall
From booked to accrued to billed to collected — one motion, traceable end to end.
The revenue waterfall is how finance, delivery and the board see one motion end to end: from booked to accrued to billed to collected. Orchra builds it live, by segment, motion and stage — every figure traceable to its source.
One motion, four stages
| Stage | Question it answers |
|---|---|
| Booked | What did we win? |
| Accrued | What have we earned but not yet billed? |
| Billed | What has been invoiced? |
| Collected | What has converted to cash? |
Why a waterfall, not a number
A single bookings figure hides where revenue actually is. The waterfall connects sales, delivery, finance and collections so leadership can see the gap between what was sold and what will be earned — and defend the predicted landing in Forecast.
Built for complex revenue
Multi-entity, multi-currency and committee-driven motions need a waterfall that respects accrual and billing reality, not just CRM stages. That is exactly the kind of motion Orchra is built for. Read the full guide.